Frozen is the new fresh - For an extended period!

Free Press Release DB | Press Release Date : Feb 9, 2018  Download

The Convenience factor of frozen bakery goods is primarily driving the market as consumers seek high-end, nutritious and good quality baked goods.

Sub-Category: Processed Foods and Beverages - Frozen Bakery Products

Modern-day consumers opt for convenient frozen products that are not only affordable, but also offer increased shelf life and desirable qualities. This trend has provided significant boost to the frozen bakery product market. The advent of refrigeration technology has simplified the storage problems associated with foods containing significant moisture content, and this has also benefitted the baked goods sector. The freshness, texture, and appealing mouthfeel of indulgent bakery products can be kept intact for an extended time period, by suitably refrigerating it and making it more convenient. Economic development, particularly in emerging economies, has necessitated the availability of convenient on-the-go and better-for-you food products. This has further boosted the frozen bakery product market. Moreover, the emerging sector of quick service restaurants (QSRs) has complemented the sales of frozen bakery goods, as they are easy to bake and thaw, thus providing consumers the best value for their money. These developments and trends are poised to result in a decent growth of the frozen bakery product market, which was valued at USD 16,543.47 million in 2017, and is expected to register a CAGR of 8.0% during the forecast period of 2018-2023.

Latest Developments

India and Mexico are emerging as two major hotspots. Owing to changing lifestyles, women entering the workforce, and increasing per capita income levels, these countries are estimated to register robust growth in the sales of frozen baked goods.

Market Insights

The key reasons for the growing demand for frozen bakery products are – the rising demand for convenient foods and the growing popularity of specialty frozen bakery products. The cake and pastry segment is on the rise, in the frozen bakery product market. With a growing demand for premium and customized cakes, the overall cake market has witnessed an increased demand. The need for convenience among the population has led to high consumption of on-the-go baked goods.

Owing to the growing consumer preference for a convenient alternative to freshly baked products, the global frozen bakery product market is expected to attain an exponential trajectory in the foreseeable future. The rapid economic development taking place, particularly in emerging economies, has led to a highly dynamic market scenario for consumer goods, and bakery products are no exception. The hectic schedules and rising number of women entering formal employment have augmented the popularity of the frozen baked goods segment.

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The global frozen bakery product market has been segmented based on form, type, distribution channel, and geography. Owing to the enhanced convenience and increased demand from cafes, on-the-go food carts, and quick service restaurants, the ready-to-bake sub category of frozen bakery products is expected to register the highest growth rate. The number of varieties of both ‘thaw-and-serve’ and ‘bake-off’ products made available by this rapidly emerging distribution channel, has been on the rise.

Growing E-commerce is another driving platform for the frozen bakery products market, and provides significant opportunities to foreign players and new entrants.

Due to their ease of preparation, similarity to home-made products, and the time and cost savings these items provide to restaurants and other institutional outlets, frozen bakery products have garnered popularity.

The global frozen bakery product market is highly fragmented, particularly with the substantial presence of numerous global and regional players. The market consists of numerous players in retail channels and foodservice channel.

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Convenience, Innovation, Premiumization, Value-addition, Clean-label, Thaw-ability,


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