Beauty in a box, the future of retail. Redefining Beauty confirms launch of Beauty Vending Machine with the highly sought after Sigma Brushes!

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Redefining Beauty, an Australian online beauty store, will launch Australia's first Digital Vending Machine dispensing the highly sought after Sigma Beauty Brushes straight to consumers in Melbourne this November. 

Get your hands on Sigma Beauty Brushes with Redefining Beauty’s digital vending machine, coming to a store near you this Christmas!


Beauty addicts desperate for a makeup fix will be delighted with the arrival in Melbourne of a fully automated Sigma Beauty Brush dispenser, just in time for the Christmas rush!


The marketing team behind Redefining Beauty, the online retailer who brought Sigma brushes to Australian shores in 2011, are currently deciding on a location for the flagship makeup ATM, turning keen eyes to prime Melbourne shopping locales.


Just as easy as withdrawing cash from an ATM or a drink from the soda machine, Australia’s first Digital Vending Machine will dispense the highly sought after Sigma Beauty Brushes - cult favourites of celebrities and YouTube stars alike. Behind the machine’s sleek and glossy exterior, both individual beauty brushes and brush kits will wait to satisfy any beauty craving at the click of a button.  


Redefining Beauty spokeswoman and Marketing Manager, Shanti Fresco, reveals that they have a team on hand dedicated to constantly restocking the customised machine with beauty goodies as stocks fly into the hands of desperate Christmas shoppers.


“This will mark the first time many Australians will be able to purchase Sigma products at a retail location in Australia,” said Ms Fresco. “It’s a new concept that we want to introduce to the local market, something we’re quite confident will be embraced by Australian makeup artists and beauty enthusiasts alike,” she added.



Affordability and Convenience


Digital Vending machines have proven successful internationally, from cupcakes in New York City, gold chips in Dubai, Lego blocks in Munich, and here in Australia, the iconic Havaianas flip-flops. Digital Vending has been hailed by some as the future of retail, although Australia has seen very few of these types of machines so far.


Redefining the Australian Beauty Experience


In launching this machine, Redefining Beauty will bring Sigma's makeup brushes, kits and accessories within easy reach of consumers, and they won’t have to wait to get it shipped! This will be the first beauty digital vending machine in Australia and the first time makeup brushes will be available through a vending machine in Australia.


About Redefining Beauty:


Redefining Beauty is a 100% Australian-owned company that specializes in bringing high-quality makeup brushes, makeup, and accessories to the Australian market. The company is one of the leading resellers of Sigma Beauty products in Australia, supplying a wide range of items that are highly regarded for their performance and durability.


Since 2011, the Australian-owned company has been providing professional makeup brushes at affordable prices through their e-commerce website and pop-up stores at Westfield’s Shopping Centres and IMATS (International Makeup Artist Trade Show).


Along with Sigma Beauty products, Redefining Beauty supplies several other brands such as Velour Lashes, BH Cosmetics, and Sleek Makeup.


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Michelle Donohue



Redefining Beauty

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Beauty, Brushes, Sigma, Vending Machine, Makeup, Eyeshadow, Brush Kit, Eyelashes, Sigma Brushes, Sigma Beauty, Redefining Beauty, ,


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